When Tom Brady shockingly announced that he was coming out of retirement on March 13, there was a small group of people who weren’t so shocked by the news and that’s because Brady had actually tipped them off beforehand.
That group includes his social media team at a company called Shadow Lion, along with two key Buccaneers teammates.
Brady sent shockwaves through the NFL less than two weeks ago when he sent out a tweet at 7:13 p.m. that declared that he would be returning to football.
Although that tweet is barely 50 words long, a lot of work went into making it and there wasn’t a lot of time for that work to be done. Brady contacted the guys at Shadow Lions at roughly 6:45 p.m. ET and told them he wanted something ready ASAP.
“I told them, ’30 minutes?'” Brady said in an email to Fox Sports. “So we went back and forth on the language, chose a couple photos and, well … let’s play some…
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