USATSI
Jerry Jones was elevated to the Pro Football Hall of Fame because of his contributions to the NFL, and not simply because he helped former head coach Jimmy Johnson build a dynasty in yesteryear. It was also because of his ability to blaze trails in the business world, being mostly responsible for stadium sponsorships that have become the norm in 2022 but were not in the early 1990s — as one example of many — when Jones went toe-to-toe with former commissioner Paul Tagliabue in the infamous fight involving sponsorship deals with Pepsi and Nike.
Fast forward to now, and the Cowboys owner is a carving another path in the league, this time involving the growing field of…
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