“We always got something going. People follow us year ’round. The owner every now and then gets in the paper. It just adds to the interest, all of it. People love that.”
Yes, Jerry Jones has gotten “in the paper” again, just for opening his mouth. And love it or not, his latest quote is sure to stir up the football world for a news cycle or two.
The Cowboys owner spoke with Peter King recently about the rising popularity of the sport and the astronomical price tag for an NFL franchise. The comments come in the midst of an effort to sell the Denver Broncos for what is expected to be over $4 billion.
“Amazing,” King writes in this week’s Football Morning in America column, “especially considering that when Forbes did its annual valuation of franchises this year, the Broncos were 10th. So if the Broncos are 10th and worth $4.5 billion, what are the rolling-in-dough Cowboys worth?”
Despite Forbes putting the number at $6.5 billion and a noted NFL business consultant saying the 79-year-old could likely get $8 billion or more if he tried to sell the team, Jones himself had a different asking price in mind.
“More than $10 billion,” he told King.
But don’t start that GoFundMe campaign quite yet.
“Let me make this very clear,” Jones said. “I’ll say it definitively. I will never do it. I will never sell the Cowboys. Ever.”
The Cowboys have certainly been the investment of a lifetime for the former oilman, who paid a now-paltry $140 million for the club- and got Texas Stadium thrown in- back in 1989.
Of course, the team was the worst in the league then. The Cowboys were losing $1 million a month, King points out. Chiefs owner and AFL icon Lamar Hunt called the purchase “the greatest risk I’ve ever seen an owner take.”
Now the Cowboys are the most valuable sports franchise on the planet. But the numbers feel like funny money to most normal humans. At a certain point, there are simply too many zeroes for the dollar amounts to really…
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