College Football

CU Buffs football’s highest-valued NIL players

CU Buffs football’s highest-valued NIL players

The world of college football has changed dramatically in the past couple of years with student-athletes now being able to profit from their name, image and likeness (NIL).

Programs are now recruiting with NIL in mind, which, as we saw in the Nick Saban-Jimbo Fisher saga, can be messy. Things are moving quickly and it’ll be interesting to see how the NCAA adapts.

Here in Colorado, we’ve seen a few players sign deals with local businesses, including Brendon Lewis with The Sink. However, both CU Athletic Director Rick George and new wide receivers coach Phil McGeoghan have spurned the current state of NIL.

The NIL train moves on, though, and Colorado’s student-athletes have their value. Thanks to On3, we now have at least a rough idea of which Buffaloes are worth the most on the NIL market. On3 uses a formula that weighs social media following/engagement, athletic success and endorsements/collectives, among other factors.

Below are the top-rated Buffaloes (h/t On3):

8
LB Eoghan Kerry (2022 signee)

Valuation: $22K
Total Followers: 5K

7
QB Owen McCown (2022 signee)

CU Buffs footballs highest valued NIL players Ron Chenoy-USA TODAY Sports

Valuation: $22K
Total Followers: 5.7K

6
OT Tommy Brown

1655822843 237 CU Buffs footballs highest valued NIL players Dale Zanine-USA TODAY Sports

Valuation: $23K
Total Followers: 9.9K

5
RB Victor Venn (2022 signee)

1655822844 605 CU Buffs footballs highest valued NIL players Ron Chenoy-USA TODAY Sports

Valuation: $23K
Total Followers: 12.3K

4
WR R.J. Sneed

1655822844 36 CU Buffs footballs highest valued NIL players (Photo by David Purdy/Getty Images)

Valuation: $24K
Total Followers: 7.5K

3
LB Marvin Ham II

1655822845 546 CU Buffs footballs highest valued NIL players Troy Wayrynen-USA TODAY Sports

Valuation: $27K
Total Followers: 9K

2
QB Drew Carter

1655822845 128 CU Buffs footballs highest valued NIL players Neville E. Guard-USA TODAY Sports

Valuation:…

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