How many millions of households does each non-SEC conference have?

We wrote a story this past week in which we arrived at an inconvenient truth about college sports realignment.

Stanford was valued as having $15 million more worth than Oregon — $45 million to $30 million — in the media rights realm. I personally found that astonishing, and I’m sure Zach Neel was similarly gobsmacked.

Media rights value discussions simply don’t lead in a straight line. They’re not portraying some of the realities we perceive on the ground.

Oregon has been a national title contender for much of the past 12 years in college football, making the national title game twice and making a serious run at the Big One on several other occasions. The Ducks have elite facilities and Phil Knight’s money. This seems to indicate top-tier value, but media industry insiders aren’t seeing the same picture.

At his Substack, John Canzano is looking at the same complicated picture we are studying. He wanted to get more information and context, so he took a deeper dive into the numbers.

Here is what he found:

PAC-12

Guests are welcomed to the Pac-12 football media day outside the commissary at Fox Studios in Los Angeles, on Tuesday, July 26, 2011. (AP Photo/Reed Saxon)

The Pac-12, once at 19.3 million households, will have only 12.4 million without USC and UCLA in the conference.

ACC

Clemson wide receivers pose after the game.
2019 Acc Football Championship Clemson Vs Virginia

The ACC’s total number of households: 28.2 million.

BIG 12

Mandatory Credit: Matthew Emmons-USA TODAY Sports

The Big 12’s: 15.1 million.

WASHINGTON D.C. AND ORLANDO WITHIN THIS MARKETPLACE ANALYSIS

Jul 22, 2021; Charlotte, NC, USA; Boston College Eagles coach Jeff Hafley speaks to the media during the ACC Kickoff at The Westin Charlotte. Mandatory Credit: Jim Dedmon-USA TODAY Sports

A number of cities (i.e. Orlando, Salt Lake City and…