Since 2001, the Pittsburgh Steelers have made Heinz Field their home. But the venue is getting a new name. On Monday the team announced they had a new naming rights agreement with Acrisure LLC and starting this season the stadium with be called Acrisure Stadium.
Acrisure is a huge insurance and brokerage company based in Michigan with ties to Pittsburgh through its purchase of Tulco, a company founded by Steelers minority owner Thomas Tull.
No financial terms have been released, but the rights deal is for 15 years and represents a significant increase over what the team had been receiving from Kraft Heinz. The Steelers’ original agreement with H.J. Heinz Co. was for $57 million over 20 years. Steelers president Art Rooney II had been optimistic a deal would get done with Heinz, but alas both sides had to move forward.
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