INDIANAPOLIS, IND. — The college football landscape looks completely different today compared to the past, even just a few years ago. The world of college football looks different for numerous reasons, but the main two are arguably the biggest: Name, Image, and Likeness (NIL) and the ever-revolving conference expansion.
During Big Ten Media Days on Tuesday in Indianapolis, Big Ten commissioner Kevin Warren noted the joining of USC and UCLA in the year 2024 and the opportunities that arise with their addition to the conference. “We are blessed now, especially with the addition of the University of California, Los Angeles and the University of Southern California, that we will have a footprint in the three major media markets from New York to Los Angeles to Chicago, which will allow us to be even bolder when it comes to corporate partnership and activation,” said Warren. “So I’ll look forward to building a very successful and robust business in that area.”
He talked about how the Big Ten was finalizing its media rights and an announcement would be coming sooner rather than later — there is a bunch of different networks trying to get their hands on the Big Ten media rights. Of course, when the Big Ten announces this major agreement, money will be flowing in, so the commissioner had some questions to answer about NIL. Warren said he was a big proponent of NIL for student-athletes, so talks will happen in the future.
“Name, image and likeness is another area that we’ve been talking about this last, past year”, said Warren. “I still strongly believe — I’m a big proponent of name, image and likeness. I am so grateful that many of our student-athletes have been blessed with the ability to monetize their name, image and likeness. That said, I am disappointed that we still have to operate with these various patchwork of laws from a state-level standpoint. We need federal legislation to help put in some guardrails to make it even more cleaner,…
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