Los Angeles is the place to be for everyone.
Sports stars are no exception, and now college athletes are no exception after the new NIL landscape has taken shape.
Lincoln Riley admitted that changes might be coming soon to the way NIL is carried out. However, the new USC head coach isn’t concerned. He acknowledged that USC will still be a massive selling point for a number of reasons (h/t Jonathan Wagner of ON3).
“As it’s evolved, I think what we’ve seen is, as a lot of coaches have said, we have rules that are not being enforced,” added Riley. “One of two things is going to happen: we’re either going to start enforcing the rules that are there or we’re going to create new rules. I don’t know which one is going to happen. I can’t predict that. One of the two will happen and needs to happen. When it does, the thing I like about our position is if collectives and donor-based funding and all that becomes part of the future and the norm, I’m very confident in the people that we have, the resources that we have, that USC will be in prime position.”
Changes are likely coming, and even if they don’t, Riley isn’t worried.
“If it doesn’t and it becomes more traditional marketing and endorsement deals, would you rather be anywhere than sitting right here in the middle of southern California, in Los Angeles? Whichever way it evolves, we’re going to be ready. We feel like we’re going to be positioned very well. I hope that it does evolve soon, whichever direction it’s going to go, so we can set our sights forward and everybody can move on.”
They will be ready, and will the loaded roster and coaching staff, USC might not need to worry very much.
Riley’s comments about having enough resources shed more light on why he came to USC in the first place. The Riley Files, particularly Episode 5, explored this particular question:
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