In the new landscape of college football that came to bear once the rules on name, image, and likeness were changed, an athlete is no longer looked at simply on the basis of what production he can bring on the field.
Any more, that athlete also has a chance to produce off of the field as well.
In the world of NIL, college athletes are now allowed to get paid to promote themselves and products out in the world. Through collectives that have popped up around the nation, sponsors are now shuffling money into the college ranks and creating relationships with athletes. In turn, young players are starting to create brands and finding new ways to market themselves.
But who is worth what, and how much has that question had an impact on the college football recruiting world?
The answer to the latter half of that question is simple — a lot. To answer the first part, though, we wanted to use the On3 NIL valuation tool. Based on an algorithm, On3 has categories of performance, influence, and exposure to try and create a dollar figure for incoming and existing college athletes, giving them a sense of how much money they can make through NIL deals. It isn’t a tracker of NIL deals that a player has already signed, but rather an estimate for how much they might be worth.
Some of the numbers seem lower than you might think, especially if you consider a few of the massive NIL deals that have reportedly been signed over the past year, some of which are upwards of $7 million or more.
For Oregon Duck fans, where does 5-star QB commit Dante Moore stand in all of this, and how much money does he stand to gain during his time in Eugene? The On3 valuation rankings give us a good sense:
10
ATH Nyckoles Harbor (Uncommitted)
On3 NIL Valuation: $349K
247Sports Recruiting Grade: 0.9950
2023 Position Rank: 1
2023 Class Rank: 10
9
WR Zachariah Branch (USC)
On3 NIL…
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