The Cleveland Browns today announced the upcoming launch of “Barking Backers,” a new membership program that en-“TAILS” multiple engagement opportunities for the beloved dogs of Browns fans. Everyone who joins will receive an honorary membership certificate, communications and promotions catered specifically to dog owners and an invitation to attend pet-friendly in-person events. The Barking Backers Fan Club for Dogs is presented by Milk-Bone®.
Barking Backers will officially open to fans later in August, which is National Dog Month. Browns fans attending training camp sessions at the CrossCountry Mortgage can visit the Milk-Bone Barking Backers activation to receive more information and be among the first to join the club prior to its official debut. Established by Milk-Bone in 2020, National Dog Month celebrates how dogs bring great joy into pet owners’ and people’s lives across the country, as well as raises money for dog-centric philanthropic organizations like Canine Assistants.
“Browns fans’ passion for football is unmatched across the NFL, and one of the few parts of their lives reaching that same fervor is how much they love and are proud of their dogs,” said Senior Vice President of Marketing & Media Brent Rossi. “Recognizing the long-term excitement around and success of the Puppy Pound – which has resulted in more than 600 onsite adoptions during training camp since 2015 – we created Barking Backers to provide our fans and their dogs a unique way to connect with their favorite team and fellow dog owners through these two cherished personal connections.”
“Milk-Bone is passionate about the connection people have with their dogs. So much so that in 2020, The Milk-Bone brand founded National Dog Month to recognize all the ways dogs make our lives better,” said Jasen Cusick, Director of Dog Treats at The J.M. Smucker Co. “We’re excited to celebrate the third annual National Dog Month by giving Browns Fans across the nation a fan club for their dogs, in…
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