New Pride stickers now available at Highmark Stadium

This past June, in honor of Pride month, the Buffalo Bills launched a Pride sticker redesign program asking fans to redesign the Buffalo Bills’ Pride sticker that’s available at Guest Services on game days.

“Hate has no place at Highmark Stadium, and we hope that by offering this new inclusive Pride sticker, available at guest services booths on game day, all fans will feel welcome and safe when coming to a Bills game,” said Zach Rutkowski, Director of Guest Services.

Fans had to submit their original design, along with their inspiration for their design. The selected winner, Aaron Pieri, was invited to Training Camp and a home game to see their sticker in action.

Pieri shared that when making the design, it was important that the colors of the Pride flag were noticeable and reflected in the Bills logo ‘we all know and love.”

“The heart inside of the charging buffalo represents the love for every person who holds the Bills in their own hearts,” Pieri added. “Lastly, I wanted to make a simple design that was not only easily recognizable for all Bills fans, but that any fan would want to pick up and proudly wear at Highmark Stadium and throughout all of Western New York.”

The new Pride stickers will be available at Guest Services booths throughout Highmark Stadium starting on October 9 when the Bills take on the Pittsburgh Steelers. Additionally, a portion of the stickers will be donated to local WNY Pride organizations.

“The Bills fan base is made up of many different groups of people, these include people of all different ages, races, and backgrounds,” Pieri said. “As an ally of the LGBTQ+ community, I think it’s important that Bills fans in this vibrant community are recognized for their contributions to this franchise by the team they support, and to see that the Bills love them in return. I am truly honored and excited that my design was selected for this very purpose!”