“Our fans were awesome this year,” Quarterback Brady Cook said. “Being able to feel that energy when we came out of the tunnel – especially in the Georgia game – it really got us going. Seeing that student section full all season and hearing them create that atmosphere in the stadium is something I will always remember.”
A new focus on group sales and a return of block seating for student organizations – based on student feedback – resulted in 27,121 group tickets sold in 2022.
Athletics hired Sammy Swiger away from a minor league baseball team in early 2022 to lead the department’s ticket sales efforts and he built out a tickets-sales team and strategy to increase attendance.
“Mizzou Athletics has prioritized reengaging with the Mid-Missouri community by offering new season, group, and single ticket packages that are tailored for everyone,” Swiger said. “We also created and offered special group packages for Mizzou faculty, churches, youth sports, scouts, healthcare workers, teachers, youth cheerleaders, and the agriculture communities. Our goal is to always have an option for every fan, from those in premium seats to those buying walk-up tickets on the hill on gameday.”
Over the spring and summer, Reed-Francois and the Department launched a 25-stop, 7,500-mile trek across the state of Missouri and beyond – the 2022 Come Home Tour. Athletics went to the fans in their home areas, from St. Louis to Kansas City, from Dallas to Chicago, from Springfield to Kirksville and from Mexico to the Bootheel, the Tigers engaged with more than 5,000 fans.
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