Pac-12 expansion is still a massive discussion point. With USC and UCLA leaving next year, something needs to be done quickly.
One program at the forefront for some time has been San Diego State, and with the Aztecs’ improbable run to the Final Four and now the national championship game, those discussions should be even bigger.
There are a lot of reasons why SDSU moving to the Pac-12 makes a lot of sense, and if those reasons weren’t substantial enough already, seeing the Aztecs run through the brackets should be the biggest of them all now.
Let’s dive in for some additional reasons:
PUBLICITY
Feb 21, 2023; San Diego, California, USA; San Diego State Aztecs forward Keshad Johnson (0) gestures during the first half against the Colorado State Rams at Viejas Arena. Mandatory Credit: Orlando Ramirez-USA TODAY Sports
The Aztecs are all in the eyes of the public now. Yes, they have been well-known in San Diego, but now they are a national story. They have better brand recognition and identity.
INCREASED VALUE
Mar 17, 2022; Fort Worth, TX, USA; San Diego State Aztecs guard Matt Bradley (3) misses a free throw against the Creighton Bluejays during the second half in the first round of the 2022 NCAA Tournament at Dickies Arena. Mandatory Credit: Chris Jones-USA TODAY Sports
There is a lot of value to the Aztecs in the two major sports, basketball and football, and a move to the Pac-12 would only improve that aspect of their portfolio.
BASKETBALL ON THE RISE
Mar 26, 2023; Louisville, KY, USA; San Diego State Aztecs head coach Brian Dutcher celebrates the win against Creighton Bluejays at the NCAA Tournament South Regional-Creighton vs San Diego State at KFC YUM! Center. Mandatory Credit: Jamie Rhodes-USA TODAY Sports
It has been a steady rise, but since Brian Dutcher became head coach, he has 151 wins, multiple NCAA Tournament trips, and now a Final Four and national title…
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