It has been a remarkable college sports cycle for USC athletics in its revenue sports. The Trojans put both basketball teams in the NCAA Tournament and reached a New Year’s Six bowl in football, something done by only two other schools in this cycle: Alabama and Tennessee.
USC recruited the top-ranked prospects in men’s and women’s basketball, landing Isaiah Collier and JuJu Watkins. It retained Boogie Ellis for one more season. It just landed the top-ranked (spring) transfer portal prospect, Bear Alexander. We’re waiting to see if the Trojans can close the door and land Bronny James, who — though not the No. 1 prospect on the board — would carry value beyond recruiting rankings. Bronny choosing USC would make Trojan basketball much more of a destination program for other recruits. USC becoming “the place to be” for basketball, not just football, is exactly how Andy Enfield can build the Trojans into a Final Four-level program, a team which can expect to contend for college basketball’s biggest prizes. Let’s say more about this below:
Mar 28, 2023; Houston, TX, USA; West players (from left) Jared McCain, Bronny James and Ron Holland II during the McDonald’s All American Boy’s high school basketball game at Toyota Center. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports
Los Angeles is where the stars shine and like to be seen. People are drawn to stars in L.A. USC basketball has lacked the “it” factor, being the cool place to go for a hoops game. Bronny, if he picks USC, would make the Galen Center a destination for a lot of casual sports fans who previously wouldn’t have set aside time for Trojan basketball. I’m not sure a lot of people grasp how important the Bronny James recruitment is. It might not transform the 2024 roster, but it would definitely change USC’s reputation and identity in positive ways.
Dec 11, 2021; Phoenix, AZ, USA; Sierra Canyon High School guard Bronny James (0) controls…
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