Social media is a menace. Not because it’s leading to more division amongst people when it’s supposed to bring us together. No, social media is a menace because it has brought forth an era where I don’t get nearly as much free swag as I used to.
When I began covering this sport, there were legit Heisman Trophy campaigns, and I don’t just mean the giant billboards featuring a contender’s likeness. Writers like myself would receive free stuff from schools as part of the Heisman campaign in moves that essentially amounted to the schools bribing us for the vote. Nothing serious, but a cool gift that might lead you to remember their guy when it came time to vote for awards. I still have my bobblehead doll of Houston’s Ed Oliver riding his horse. I love that thing.
Well, those days are gone. Now the Heisman wars are fought on social media. Things peaked this past Saturday with Jayden Daniels facing Georgia State and Bo Nix going against Arizona State. In one corner, you had the LSU/SEC mafia constantly tweeting about how amazing Daniels looked and posting his stats from the game, all of which included some form of the phrase, “How can this guy not win the Heisman!?” The one thing none of the tweets mentioned was that Daniels was playing Georgia State, however.
Then there were the Pac-12 types and SEC haters doing the same thing for Nix, but never mentioning he was facing a depleted Arizona State team. And it was having an impact! Others on social media get a kick out of posting photos of the constantly changing Heisman odds, which fluctuate every Saturday. Nix was the favorite for a while, then it was Daniels. Oh, now it’s Nix again! Wait, it’s still Daniels! And so on, and so forth.
Finally, there’s me. The Heisman voter who can think for himself and won’t be swayed by any of your pandering. I don’t need your “help.” I just want a cool bobblehead.
Honorable Mention: Anthony Colandrea, Virginia; Dillon Gabriel, Oklahoma; Jayden Maiava, UNLV; Kaidon Salter, Liberty; Jordan Travis, Florida State
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