NASHVILLE, Tenn. – The Tennessee Titans and Fanatics, a global digital sports platform and leading provider of licensed sports merchandise, today announced a long-term, exclusive partnership as the team’s official end-to-end omnichannel retail partner. Under the new deal, Fanatics assumes operations of the full suite of on-site merchandise and fan gear touchpoints at Nissan Stadium, and launches a new, advanced e-commerce platform for the team. The partnership will also extend to the new Nissan Stadium slated for completion in 2027.
“We are always looking for new ways to take the Titans fan experience to the next level, and access to the most unique and exciting gear is a big part of that,” said Adam Nuse, Titans Chief Revenue Officer. “Whether it’s in the stands of Nissan Stadium on Sunday or around Nashville’s great neighborhoods, we love seeing our fans decked out in their two-tone blue. This partnership with Fanatics will offer the best retail experience and widest variety of options for many seasons to come.”
Titans merchandise is now available online to fans at www.titansteamstore.com, which will serve as the new online shopping destination for official Titans gear. The website is optimized for shoppers browsing across desktop, tablet, and mobile devices. Powered by Fanatics’ industry leading Cloud Commerce Platform (CCP), this elevated e-commerce shopping experience will provide fans with rapid access to a wide assortment of team merchandise, including jerseys, headwear, outerwear, hardgoods, and more from leading brands such as Fanatics, Nike, Mitchell & Ness, New Era, and WinCraft. Expanded offerings will be available in coming months.
As a part of the partnership, Fanatics will make a significant capital investment to upgrade the team’s in-venue shopping footprint, including its stores, kiosks, and other additional retail touchpoints, to create a new and improved shopping experience for fans in and around the current Nissan…
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