H-Town’s fans were heavily involved in the Texans’ uniform redesign process

When Texans fans asked the team to be more H-Town, the immediate result was H-driven merch and Houston-focused campaigns like 2023’s H-Town Made. When the fanbase responded positively and asked if the Texans could bring Houston into their uniform set, the team launched the most fan-inclusive and transparent uniform redesign process in NFL history to create a set of uniforms that had something for every Texans fan.