Kansas City Chiefs tight end Travis Kelce is a man of the people, especially in Western Missouri, with his constant work in the community and All-Pro play on the football field. The announcement of a second consecutive ‘Kelce Jam’ in Kansas City on Saturday, May 18th, is another example of his giving back and business savvy.
Chiefs Wire’s Ed Easton Jr. spoke to Medium Rare founders Joe Silberzweig and Adam Richman about the company’s origins and teaming with Kelce on ‘Kelce Jam.’
“Adam and I met while we were working at SFX Entertainment, which at the time was one of the biggest music festival promoters in the country,” Silberzweig explained. “We were running some of the biggest festivals, and I went on to Live Nation. We got our education almost like a college experience, working for some of the best festivals in the country.
“What we saw quickly was that these events felt a little more original. By working with some celebrities, who are the face of the festival, they can become national media properties. However, the whole ethos is to work with iconic celebrities and athletes’ brands to bring their personalities and DNA to life in a fun and authentic way.”
Since starting their business, the duo has been honored with six Webby Awards, Variety Hollywood New Leaders, Forbes 30 Under 30, and Pollstar’s Next Gen Impact List.
“So [we] started with Shaquille O’Neal, and he wanted to do a late-night carnival with him. For Gronk [Rob Gronkowski], he was over partying at night; we wanted ‘Gronk Beach’ during the day, and so on,” said Silberzweig. “All the properties are 50/50 joint ventures where a celebrity partner has a big say in the look and feel of the event. And you feel that as a consumer, they’re not just getting paid to make an appearance, but it’s their event that they’re very passionate about.”
🚨 95% SOLD OUT 🚨 This is not a drill. Kelce Jam Presented by @JimBeam is almost completely SOLD OUT! Very limited tickets remain for next Saturday’s event and a full sellout is expected.
Get Tickets Now at https://t.co/n8it6vFwOc! 🏈🏆 pic.twitter.com/Lw6ds6JmVN
— Kelce Jam (@KelceJam) May 6, 2024
Since its inception, Medium Rare has become the go-to festival builder for some of the biggest names in Sports and Entertainment. In 2020, its success caught the attention of one of the NFL’s highest-paid tight ends.
Said Richman:
“Travis Kelce and Patrick Mahomes visited Shaq’s Funhouse in…
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