For the first time, the Chargers and Pepsi will launch unique co-branded merchandise as part of their “Kickoff in Style” sweepstakes.
This 2024 NFL season, the Los Angeles Chargers and Pepsi are teaming up to launch the first-ever “Kickoff in Style” sweepstakes, running from August 12 through October 31. The two culturally iconic brands joined forces to co-design an exclusive line of merchandise, blending football, fashion and entertainment in a way that only the Chargers and Pepsi can – all to offer Bolts fans the opportunity to celebrate the season while looking their best.
Consumers will get the chance to truly “kick off in style” this 2024 season by entering to win never-before-seen, limited edition Pepsi/Chargers gear including tees and sweatshirts inspired by LA’s bold street style. The grand prize includes tickets to a Chargers home game and additionally features a one-of-a-kind pair of co-branded kicks created by Jake Danklefs, renowned custom sneaker designer and founder of Dank and Co., footwear design company. Danklefs’ designs have been spotted on many Hollywood stars including Post Malone, Jay-Z and Billie Jean King.
“We’re excited to partner with Pepsi on a fashionable campaign such as ‘Kickoff in Style,'” said A.G. Spanos, Chargers President of Business Operations. “At the Chargers, we’re always open to new and innovative collaborations and this one, with Pepsi, as a first-of-its-kind, is right up our alley. We can’t wait to show off the vogue co-branded merchandise with our fans and be part of this unique sweepstakes.”
The sweepstakes coincides with Hispanic Heritage Month, celebrated from September 15 through October 15. To honor this, prizing will also include merchandise with co-branded Pepsi and Puro Chargers marks along with various Hispanic-inspired designs. The initiative aims to celebrate the rich contributions of Hispanic Americans to the culture and history of the United States – especially prominent in…
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