3 – Big 4:25 pm window games late
As much attention as primetime games garner, if you ask the networks, they’ll tell you the time slot they wish to position the most attractive games is the 4:25 pm national window, which typically draws the highest ratings in the regular season.
The Bills find themselves in four such games this coming season with two airing on CBS and two on FOX. But all of them are Week 9 or later.
The first, in Week 9 (Nov. 2nd) is a familiar foe as the Kansas City Chiefs return to Highmark Stadium for a 4:25 pm kickoff (CBS). Buffalo has beaten the Chiefs in each of their last four regular season meetings, but Kansas City has taken each of the last postseason matchups with the Bills. It’s the 10th time the Bills and Chiefs will square off since 2020.
Last year, the Bills and Chiefs met in Week 11, also a 4:25 pm window game on CBS and drew a record-breaking 31.2 million viewers. It was the most-watched regular season game since 2007, excluding Thanksgiving and Christmas Eve games. The game was also the fourth-most watched game in a national broadcast window dating back to 1988.
“The truth is that the 4:25 pm window is still our most watched window,” said North. “It’s hard to duplicate those numbers in primetime when we get to 11 pm Eastern time because people have to go to sleep because they have work the next day. That 4:25 pm window is still our high-water mark. Every weekend we try to make sure it feels like there’s a big game sitting there on a Sunday afternoon at 4:30. And having the Bills in four of those is a testament to the brand and the star power of the quarterback. I’ll have to check, but I don’t think anyone has more 4:25 pm games than the Bills this year.”
Buffalo’s next two 4:25 pm games come back-to-back in Week 13 at Pittsburgh (Nov. 30th – CBS) and Week 14 vs. Cincinnati (Dec. 7th – FOX).
The final 4:25 pm game is in Week 17 against the defending Super…
Click Here to Read the Full Original Article at News…