It’s safe to say that Virginia Tech quarterback Jason Brown never thought an opportunity quite like this one would come up through NIL (Name, Image and Likeness).
Joining forces with the company Fanatics in conjunction with the organization’s NIL jersey sales, the Fredericksburg, Virginia native wanted to find a way to give back the money made instead of racking up the cash for his own personal profit. Researching possible charities to generously donate 100% of his earnings from each and every purchase of Brown’s maroon No. 1 jersey, the Tech sixth-year senior eventually stumbled upon the non-profit organization ASK, a childhood cancer foundation that immediately spoke to the signal-caller’s heart.
“About 10 years ago, my younger cousin was diagnosed with [diffuse intrinsic pontine glioma (DIPG)], which is a tumor located on the lower part of the brain,” Brown described when asked what hit home about the Richmond-based organization. “It’s really hard to operate on, so we couldn’t operate on it through surgery.
“She ended up losing her life when she was five. So ever since then, that’s just been important to me, just to be able to try to give back and help people that are in need and that are going through what she was going through.”
The whole partnership between the two started with a simple direct message on Twitter that Brown sent the Thursday before the Hokies hit the road for Pittsburgh. And by Friday morning, ASK had answered back with both a slice of gratitude and a feeling of appreciation.
“It just kind of hit me one day [that this is what I wanted to do],” he explained. “They were all for it. They said they’re all big Virginia Tech fans out there. I’ve always wanted to give back in a way. I read about a ton of different charities, but I felt like this [one] was the perfect opportunity to do so.”
Although being from just 60 miles down the road, Brown actually had been completely unfamiliar with the non-profit prior to coming up with the idea. Originally launched in 1975, ASK, which stands for Assistance, Support and Kindness, initially was founded by a small group of parents of pediatric cancer patients at Richmond’s MCV Hospital.
And by starting off by collecting books, toys and games to help children pass the time in the clinic while receiving treatment, the organization quickly took off, and has been able to financially make life better for children with cancer for nearly five…
Joining forces with the company Fanatics in conjunction with the organization’s NIL jersey sales, the Fredericksburg, Virginia native wanted to find a way to give back the money made instead of racking up the cash for his own personal profit. Researching possible charities to generously donate 100% of his earnings from each and every purchase of Brown’s maroon No. 1 jersey, the Tech sixth-year senior eventually stumbled upon the non-profit organization ASK, a childhood cancer foundation that immediately spoke to the signal-caller’s heart.
“About 10 years ago, my younger cousin was diagnosed with [diffuse intrinsic pontine glioma (DIPG)], which is a tumor located on the lower part of the brain,” Brown described when asked what hit home about the Richmond-based organization. “It’s really hard to operate on, so we couldn’t operate on it through surgery.
“She ended up losing her life when she was five. So ever since then, that’s just been important to me, just to be able to try to give back and help people that are in need and that are going through what she was going through.”
The whole partnership between the two started with a simple direct message on Twitter that Brown sent the Thursday before the Hokies hit the road for Pittsburgh. And by Friday morning, ASK had answered back with both a slice of gratitude and a feeling of appreciation.
“It just kind of hit me one day [that this is what I wanted to do],” he explained. “They were all for it. They said they’re all big Virginia Tech fans out there. I’ve always wanted to give back in a way. I read about a ton of different charities, but I felt like this [one] was the perfect opportunity to do so.”
Although being from just 60 miles down the road, Brown actually had been completely unfamiliar with the non-profit prior to coming up with the idea. Originally launched in 1975, ASK, which stands for Assistance, Support and Kindness, initially was founded by a small group of parents of pediatric cancer patients at Richmond’s MCV Hospital.
And by starting off by collecting books, toys and games to help children pass the time in the clinic while receiving treatment, the organization quickly took off, and has been able to financially make life better for children with cancer for nearly five…
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