CHAMPAIGN, Ill. – The University of Illinois Division of Intercollegiate Athletics announced Thursday many exciting concessions enhancements coming to Memorial Stadium this fall. With season tickets sold out for the first time in at least 20 years, record crowds are anticipated, and fans throughout Memorial Stadium will notice upgrades to enhance the quality, variety, and convenience of concessions available within steps of their seats.
Here are some of the highlights:
SPONSORSHIPS: A pair of brand partnerships highlight the upgraded concessions offerings coming in 2025. Beginning this season, Yuengling has partnered with Illini Athletics and will now be available for purchase at all locations where beer is sold throughout Memorial Stadium. Papa John’s has also joined forces with Illinois Athletics, offering pizza options for fans on both the east and west sides of the stadium.
MORE DISCOUNTS AND DEALS: The popular Illini Hour deal and season ticket holder discounts will now be available at all locations throughout Memorial Stadium (excluding food trucks). This upgrade gives fans access to more locations to take advantage of both the pregame Illini Hour offers – good from 90 minutes to 30 minutes before kickoff – and utilize the discounts earned through their loyalty to Illinois football.
SOUVENIR YETI: New this year, Yeti specialty cups (20 oz.) – white with a silver Illinois script – will be sold for $47.99 at concessions stands throughout the stadium. Each Yeti purchase includes a non-alcoholic drink selection.
BEER AT MAIN CONCESSIONS STANDS: Beer will now be sold at most main concessions stands throughout Memorial Stadium, allowing fans to make one-stop purchases with their meals and other snacks and refreshments.
NEW GRAB N’ GO MARKETS: New Illini Markets have been added in both the northwest portion of the Great West Hall and the southeast corner of the Great East Hall. Fans will now have seven Illini Market locations throughout the stadium to take advantage of the convenience of a grab n’ go selection of refreshments and food, including Jersey Mike’s Subs.
SMITH BURGER ADDS NEW LOCATION, BEER OFFERINGS: One of the most popular additions last season, Smith Burger is back in 2025 and has added a new location in the Great…
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