The Dallas Cowboys and the NFL somehow have avoided widespread scrutiny for a voyeurism scandal that resulted in a $2.4 million settlement with four cheerleaders who were allegedly videotaped while changing clothes in 2015, but that also ended with a conclusion by the team that no wrongdoing had occurred.
In such situations, the best approach from a P.R. perspective would be to say and do nothing. However, team owner Jerry Jones opted to address the situation in a sit-down interview with Meredith Land of NBC DFW. Here’s how Jones explained the decision to settle, given that the team concluded there was no reason to believe that anything had occurred for which a settlement would be required.
“First of all, the cheerleaders are an iconic, a vital part of what our organization is, the Dallas Cowboys, and so we took these allegations very seriously,” Jones told Land. “We immediately began a look-see, an investigation into the situation. I can assure you that had we found that it…