College Football

How Barry Switzer helps players via NIL collective

How Barry Switzer helps players via NIL collective

OU Football: Brent Venables, Dillon Gabriel recap Sooners’ spring game

Oklahoma head coach Brent Venables and quarterback Dillon Gabriel speak after the Sooners’ spring football game on Saturday, April 23.

Sooner Sports TV, Oklahoman

NORMAN, Okla. — Even in retirement, Barry Switzer has been all about the team.

The former OU football coach remains a legend in Norman. He led the Sooners to three national championships during his time at the helm from 1973 through the 1988 season.

After dominating the game of college football, Switzer is now helping OU in the game that is name, image and likeness.

Switzer announced a NIL collective program last Friday named 1Oklahoma. The 501(c)3 nonprofit plans to collaborate with fellow in-state nonprofits by leveraging the name, image and likeness of OU athletes.

“I’ve just always taken an interest in providing and helping our program,” Switzer told The Oklahoman earlier this week. “We provide an equal opportunity for all of our athletes and all of our programs to earn money. We’re at the top of the game right now, from what I’ve seen out there.”

OU joins an ever-growing list of schools with at least one NIL collective. The known total is nearing four dozen.

Switzer said in a press release that every OU football player will have an opportunity to earn between $40,000-$50,000 per year through the collective program while still being able to participate in other NIL opportunities outside of 1Oklahoma.

Athletes in other sports have the same opportunities through 1Oklahoma, though it did not provide estimates for how much they might earn.

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So, how will athletes get paid?

The answer: Fans donate to 1Oklahoma, and the collective program then disburses those funds to athletes. How much athletes receive is based on how much they work with partnered nonprofit organizations.

Once athletes choose a nonprofit that aligns with their values, they will use their…

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