When Lincoln Riley landed in Southern California back in November, he was greeted with a unique entrance.
After the USC Trojans shocked everybody by hiring Riley from the University of Oklahoma, they had to give him a red carpet entrance. The entire preparation was highly thought out, as mentioned by Antonio Morales and Steward Mandel of The Athletic.
Back in Southern California, Samantha Adams, Bohn’s deputy chief of staff, stopped by a vendor around 5:30 a.m. for an important errand: picking up the red carpet. She drove it to Burbank to give their new arrivals — mainly Riley’s daughters — their first taste of Hollywood as they walked off the plane and into the limo.
It wasn’t just that, either.
The flight landed in Burbank at 6:54 a.m. on Monday. From there, Riley’s itinerary included those film sessions, HR onboarding, photo shoots, meeting with the team at 2:10 p.m., and greeting high-level donors some 20 minutes after that. At 3 p.m. came the moment everyone from Norman to Los Angeles (and everyone else who follows college football closely) had been waiting for: Riley’s first public words.
Riley and his family were immediately welcomed with superstar treatment, and Mike Bohn knew this hire was going to blow everything else out of the water.
Since then, Riley has been a frequent visitor and guest on national media shows, and the Trojans are once again a national talking point, this time for good reasons.
It all started with a red carpet welcome.
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