College Football

Big Ten media rights deal with NBC, Fox, CBS worth reported $7 billion

Big Ten media rights deal with NBC, Fox, CBS worth reported $7 billion

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The Big Ten Conference has signed a seven-year media rights agreement with CBS, Fox and NBC, the league announced Thursday.

Worth a reported average of more $1 billion per year, the most lucrative rights deal in the history of college sports, the new agreement will begin in 2023, run through the 2029-30 season and place Big Ten football games on each of the three major networks “from morning to night,” the conference said in a statement.

According to the conference, Big Ten teams will be featured on Fox during the noon ET window, on CBS during the 3:30 p.m. ET slot and on NBC in prime time. The CBS mid-afternoon Big Ten game won’t start until the 2024 season as the network holds the rights to SEC games in that window for the 2023 season.

The new rights deal removes Big Ten games from ESPN, which recently committed roughly $300 million annually in a 10-year deal with the SEC set to begin in 2024.

The mammoth agreement sets a new bar for major-college rights deals and pushes the Big Ten and the SEC into another new stratosphere of annual revenue compared to their Power Five conference peers. 

“The Big Ten Conference media rights agreements are more than just dollars and deals,” said Big Ten Commissioner Kevin Warren. “They are a mechanism to provide stability and maximum exposure for our student-athletes, member institutions and partners during these uncertain times in collegiate athletics.”

CBS will begin airing Big Ten content in 2023 with seven football games and men’s and women’s basketball. Starting in 2024, the network will air 15 Big Ten regular-season games, including a Black Friday game.

Beginning in 2023, NBC will air up to 16 games as it launches “Big Ten Saturday Night.”

These agreements with CBS and NBC join the Big Ten’s existing…

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