The NFL will be holding five international games across three countries this season – Brazil, England, and Germany – and the game has grown internationally over the years with fans around the stadiums sporting more gear than just the teams that are out on the field.
The Eagles are looking to combine their energy with the local fans in Brazil as they look to continue growing the game outside of the country. Kavanagh will be making the trip with the team to Brazil in less than two weeks.
“What’s more interesting to us is this idea that both existing fans and our fans who travel will be kind of coping together and it’ll be this multicultural experience that’s kind of unified by their love of the team,” Kavanagh said.
“I think it’s just another exciting step forward for the league and its potential to be an international sport.”
The Eagles are known to have a passionate fan base that fills the stands of each game every season, but how does the organization continue to keep fans happy and coming back with their gameday experience each year?
“I think every year you’re seeing new experiences that we’re trying to introduce. Our objective every gameday is to create an experience that makes people feel like they’re part of a really special community in addition to part of a fan base,” Kavanagh said.
“We really start with the perspective of, let’s throw a party and what does it mean to throw a great party. For us, it’s a lot of conversation around, not just the flow of someone’s experience from gate to seat, but also the energy during the game – what kind of music we play, who’s in the stadium and how do we strike the right balance between what dad or mom wants to hear versus maybe what the 10-year-old or the 15-year-old might want to hear. For us, it’s really trying to throw a great party and deliver on a great experience for our partners.”
In the world of marketing, keeping up with the times and latest trends is essential in providing a good experience and connecting with fans.
As new generations develop and technology evolves, organizations feel the need to not only be up to date, but ahead of the curve.
“One of the big things that we’ll have to be mindful of is this sort of rising generation – I’ll use Gen Z as an example – and how much we understand about them, not just their behaviors, but their values, the things that they care about, and how those things may or not be different from the…
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