In the ever-changing world of college athletics, Football Bowl Subdivision programs are earning massive amounts of revenue via television deals, ticket sales and several other outlets.
Colorado was no exception during the 2022-23 academic year, pulling in over $50 million in total football operating revenue, according to Sportico. That mark ranked No. 42 nationally among public universities at the FBS level.
Below is a ranking of the total revenue earned by each current Big 12 football team during the 2022-23 academic year, per Sportico. (Note: Private Big 12 institutions BYU, Baylor and TCU are not required to disclose their financials, so their data was not made available.)
Houston Cougars
Michael C. Johnson-USA TODAY Sports
Total Operating Revenues: $3,808,110
2022 Record: 8-5 (5-3 American Athletic Conference)
2023 Record: 4-8 (2-7 Big 12)
Cincinnati Bearcats
Syndication: The Enquirer
Total Operating Revenues: $17,265,393
2022 Record: 9-4 (6-2 AAC)
2023 Record: 3-9 (1-8 Big 12)
UCF Knights
Mike Watters-USA TODAY Sports
Total Operating Revenues: $38,248,892
2022 Record: 9-5 (6-2 AAC)
2023 Record: 6-7 (3-6 Big 12)
West Virginia Mountaineers
Bob Donnan-USA TODAY Sports
Total Operating Revenues: $44,337,702
2022 Record: 5-7 (3-6 Big 12)
2023 Record: 9-4 (6-3 Big 12)
Kansas Jayhawks
Joe Camporeale-USA TODAY Sports
Total Operating Revenues: $45,206,872
2022 Record: 6-7 (3-6 Big 12)
2023 Record: 9-4 (5-4 Big 12)
Arizona Wildcats
Ivan Pierre Aguirre-USA TODAY Sports
Total Operating Revenues: $47,604,119
2022 Record: 5-7 (3-6 Pac-12)
2023 Record: 10-3 (7-2 Pac-12)
Colorado Buffaloes
Ron Chenoy-USA TODAY Sports
Total Operating Revenues: $50,056,225
2022 Record: 1-11 (1-8…
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